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Analytics - the importance of measuring success

Wednesday 29th April 2020 10:00am - 11:00am NZDT
Where  Workshop, Online Webinar, Nationwide View Map
COVID-19 - The Venture Centre team wants to assure you we are following Government regulations and Ministry of Health guidelines to ensure this small event adheres to health and safety best practice.  To ensure our community continues to be inspired and supported at this time of uncertainty  this event will be delivered via video-conferencing. Simply sign up for the session as per usual and we will let you know the link to join the session virtually prior to the scheduled start time.
Operating a website and using any marketing methods to drive traffic to your website (for example Google Ads, Social Media Ads, Email-outs etc)?
Want to learn how to measure your marketing campaigns and use the results to improve?
Join Nick Baker, Digital Analyst at Cucumber, at this workshop to learn about the tools available and the best methods to use.
You will gain a clear view on;
  • The best practice in setting up your own analytics
  • The user actions that you may want to track with analytics (not only transactions if you are running eCommerce).
  • Ways to measure the value of website visits when you do not transact online
  • Tagging campaigns in order to track the same campaign across multiple channel
Tools used will be Google Analytics, Google Tag Manager and Google Data Studio and the workshop will cover how they interact with Google Ads, Facebook, LinkedIn etc etc. 
The format is presentation with examples and plenty of time for questions.
Nick Baker is a Digital Analyst at Cucumber and specialises in web analytics as well as SEO, PPC and all things digital. His long experience in the digital world means he has come across many of the typical scenarios that you will be faced with. Nick has been working with web analytics since early in the century before Google Analytics even existed.
If you don't have a website (maybe you use your Facebook page for your digital presence) then you are still welcome to attend although we won't be going into detail with Facebook Insights and Facebook for Business. less
COVID-19 - The Venture Centre team wants to assure you we are following Government regulations and Ministry of Health guidelines... more
The event "Analytics - the importance of measuring success" has finished

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Available 18 Mar 2020 - 29 Apr 2020

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