That is the simplest explanation but it tends to need some fleshing out because this sort of art is unconventional to say the least. First of all… an “experience” rather than an exhibition? Very much so.

The trend right now is for technology driven art to really involve the audience; either they help create it, or it reacts to what they do, or it is driven by what they say, post, or tweet. So no somber walking about admiring the juxtaposition of elements building the composition – oh no. Expect to be much more involved than that!