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How To Grow Your Brand Online

Sales Funnels, Storytelling & Getting Started
Wednesday 28th July 2021 5:15pm NZDT
Where  Basestation, 148 Durham Street, Tauranga View Map

Are you marketing your business online? If not, you're probably missing out.

While the world of digital marketing is rapidly changing and can seem complex from the outside, there are some key principles that will help you to demystify and simplify your growth. Come along to learn about the fundamentals of sales funnels, storytelling, and the basics that you need to know for digital success.

Who is this workshop for?
This workshop is for people that want to grow their brand online. Small to medium-sized business owners that want to attract more customers, but it's also valuable for people looking to start a new company, people working as employees in businesses, and those who are just interested in digital marketing. 

What do participants get out of it?
By attending, participants will learn about:

  •  How the online landscape compares to attracting customers in an offline setting (1:1 vs. 1:many, the ability to scale, and the key differences to keep in mind). 
  • How to identify their target customer and really understand what matters to them during the buying process.
  • What a sales funnel is, and how it ties all of your marketing activities together.
  • Mobilizing happy customers to supercharge the sales funnel.
  •  What growth hacking is in the context of sales funnels. 
  • Why content is king: storytelling for a digital age. 
  • Some practical considerations when designing and implementing your growth strategy. 

About the presenters:
Callum is a social entrepreneur, digital marketer, storyteller and soon to be philanthropist. Alongside running Paste & Publish, he also owns and operates a few other companies that are centered around a long term goal to reforest Aotearoa. During work hours, most of his time is spent leading the marketing team at Paste & Publish, helping clients to grow their brands, and creating unique products with native plant extracts.

Emily has been working in the digital marketing space since 2016, with a particular interest in effective brand communication. Building the personality and constructing the voice of a new brand is what gets her the most excited. 
Emily's favourite thing to work on is product branding. She's worked with brands and campaigns large and small, and in 2019 helped launch the now international brand Dose & Co. 
When she's not doing branding things, Emily likes to get lost on walks or drives, enjoy a glass of wine, and strum away on her guitar - always with her loyal hound, Patrick, by her side.

Cameron is a digital strategist specialising in marketing & sales funnels. He started a successful agency delivering full-service digital marketing campaigns and has worked with successful brands such as Dose & Co. He loves running and hopes to complete his first half marathon next year. 



Are you marketing your business online? If not, you're probably missing out. While the world of digital marketing is rapidly... more
The event "How To Grow Your Brand Online" has finished

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Available 25 Jun 2021 - 28 Jul 2021

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