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Fast Track Your New Product Development

When Friday 8th November 2019 8:45am - 4:30pm
Where  Basestation, 148 Durham Street, Tauranga View Map
Who Saskia van der Geest

Learn how to develop new products faster, better, more profitable and have more fun at the same time!

For anyone who wishes to streamline their New Product Development process, to bring well designed products to market quickly and more profitably.

Participants can be startup companies new to the disciplines of product development tools and processes, or established companies with experienced PD teams wanting to work smarter and more successfully.

The topics to be covered include:

  • NPD Basics – common challenges, prioritisation and managing risk
  • Linking NPD to business goals and strategy
  • Establishing a clear project brief, teams and checklists
  • Applying NPD tools and tips
  • Latest thinking on NPD
  • Practical problem solving

NPD expert Saskia van der Geest uses her vast experience to present practical tools and tips for faster, better, more profitable innovation. Saskia’s presentation is packed with real life anecdotes and solutions to common challenges.

During the course participants will apply the learnings to their own real time examples, using the tools to progress actual tasks. The course also gives attendees the opportunity to network and share their experiences with other operators in the region. Please come prepared to work through your own product development challenges.


Saskia van der Geest – Specialist - New Product Development

Saskia van der Geest MSc. is an active consultant and coach in the field of New Product Development. She helps management teams to improve profitability and market share through setting up their organisations to predictably deliver a continuous stream of profitable high quality new products (or services) faster.

Saskia has successfully launched over one hundred products (and some businesses) onto the New Zealand market and with over 20 years of experience focusing on improving the new product development (NPD) process and over 13 years’ experience managing NPD projects in NZ she knows how to fast track the development and launch profitable projects.

She specialises in improving the product development process (from ideas to profits) to consistently deliver ‘faster, better, more profitable’. That is: better quality new products (or services), in shorter time frames, with reduced cost, higher margins and reduced risk.

To make that happen successfully she works closely with the key team involved in creating new products for the market: the management team, the R&D team, operations, Sales & Marketing, QA and engineering. Clients range from medium size businesses to large multinational blue-chip firms, who operate in a large range of industries from retailers, to manufacturers in the food & beverage, consumer goods, timber, health care, electronics and plastics industries, to government and the storage industry. Some of the well-known businesses that Saskia has worked with are: New Zealand King Salmon, Barkers of Geraldine, Annabel Langbein Books, F&P Healthcare, Siemens, and GE Plastics. Saskia was DB Breweries’ first NPD manager; she launched Monteith's Radler and the Heineken long neck bottle, both still high performing products since 2002. 

Saskia is backed by the rare mix of an MSc degree in Industrial Design Engineering from Technische Universiteit Delft (one of the best in Europe) and a marketing degree. Saskia runs her own consultancy business, is a committee member of the International Product Development and Management Association in New Zealand, a lecturer at the University of Auckland in their business short courses programme and for the past 7 years mentored companies as a lead design coach in New Zealand Trade & Enterprises’ Better by Design programme.

More information on and you can find Saskia on Linked-In or her website.


Your business may be eligible to receive Capability Voucher funding to subsidise the cost of this workshop.
  • See here - Scroll down to ‘Capability Voucher’.  
  • To check if your business meets the eligibility criteria, click here
Learn how to develop new products faster, better, more profitable and have more fun at the same time! For anyone who wishes... more

General Admission $460.00
(Not Yet Available)

Available 25 Oct 2019 - 8 Nov 2019

Early Bird $402.50

Available 11 Sep 2019 - 25 Oct 2019

All prices in NZ dollars

You can pay for this booking by: Credit Card, Debit Card

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