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Measuring Success with Analytics

A workshop with Nick Baker
When
Wednesday 30th March 2022 5:30pm - 6:30pm NZDT
Where  Basestation, 148 Durham Street, Tauranga View Map

Operating a website and using marketing methods to drive traffic to your website through things like Google Ads, Social Media Ads and Email Newsletters? Join us for our FREE PoweringON workshop with Nick Baker, Digital Analyst at Cucumber.

What you can expect to take away from this workshop:

  • Learn how to measure your marketing campaigns and use the results to improve your strategy.
  • The best practice for setting up your own analytics.
  • The user actions that you may want to track with analytics (not only transactions if you are running eCommerce).
  • Ways to measure the value of website visits when you don't transact online.
  • Tagging campaigns in order to track the same campaign across multiple channels.

We'll look at tools like Google Analytics, Google Tag Manager and Google Data Studio, and how they interact with Google Ads, Facebook, and LinkedIn etc.

About the presenter: Nick Baker is a Digital Analyst at Cucumber and specialises in web analytics as well as SEO, PPC and all things digital. His long experience in the digital world means he has come across many of the typical scenarios that you will be faced with. Nick has been working with web analytics since early in the century before Google Analytics even existed.

*This is a hybrid workshop, and it will be delivered in person and online via zoom. Let us know how you are joining in when you register. If you choose the remote option, you will receive the link to participate with the event confirmation.less

Operating a website and using marketing methods to drive traffic to your website through things like Google Ads, Social Media Ads... more
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